Hospital Sales/Outreach Efforts Directed to Physicians

Physicians still direct the vast majority of healthcare in the marketplace. In fact, as many as 80 percent of patients enter the doors of hospitals and facilities at the direction of physicians.

The movement toward a consumer-driven market notwithstanding, many hospitals, health systems and large specialty practices have turned to physician sales or referral development programs to grow their businesses. In October 2005, Strategic Health Care Marketing teamed with Corporate Health Group to conduct a national survey. The desire: to gain insight into healthcare provider’s physician sales efforts. This is an expanded update of that survey.

The survey should take about 10 minutes and can be accessed by going to http://www.surveymonkey.com/s.aspx?sm=IZBZ54gQOYwMgFjxnBmG2w_3d_3d. All individual information from the survey will be kept in the strictest confidence. In return, you will receive an executive summary of the aggregate results.

The survey should be completed by someone very familiar with the sales activities at your organization; please forward the link to the appropriate person.