From the publisher of Strategic Health Care Marketing

Creating an Herbal Apothecary: 
An Implementation Guide

Herbal Sales Are Booming

And Many Consumers Are Looking for Guidance from
a Trusted Health Professional.

Is This an Opportunity to Serve Your Community 
While Helping to Maintain Your Financial Strength?

One-third or more of all adults in the United States use herbal medicine. That’s at least 60 million people, spending $5 billion. And the market continues to grow. However, many consumers are confused about herbs; they wish there were a trusted and knowledgeable source of information.

What are the right herbs for a particular condition? Which herbs are safe and effective?  Which brands are the best?

By integrating herbal medicine into your respected health care organization, you can provide knowledge and guidance on these issues, thereby reinforcing your community leadership while helping to maintain your financial strength.

Recognizing the need to provide health care professionals with information on how to establish a successful herbal pharmacy, Strategic Health Care Marketing is proud to present:

Creating an Herbal Apothecary:
     An Implementation Guide
A detailed 110-page resource written by former
hospital administrator, noted herbalist, and
consultant Leah Kliger, MHA, CH. 

Creating an Herbal Apothecary: An Implementation Guide will provide information on:

• The benefits of establishing an herbal apothecary
• Key factors to consider during the development
  and implementation phases
• Building a high-quality herbal formulary
• Details on necessary education and staff
  training, as well as facility design
• Budgeting and evaluating the project

This comprehensive volume was published especially for:

• Physicians
• Pharmacists
• Planning/Marketing Directors
• Patient Care Directors
• Business Development Directors
• Chief Operating Officers
• Group Practice Managers
• Holistic Medicine Managers
• Alternative Medicine Practitioners
• Other Health Care Practitioners

In today’s difficult health care environment, you need to find new sources of income. This comprehensive resource will help you to thoroughly understand and evaluate the herbal apothecary opportunity, and potentially add to your bottom line while providing a community service.

Only $39 for this detailed 110-page resource.  Click to Order.

This comprehensive guide is written by Leah Kliger who is a frequent speaker on herbal medicine and works with hospitals, physician groups, and other health care practitioners on integrating conventional medicine and complementary and alternative medicine.  She is a clinical assistant professor at the University of Washington's School of Public Health, a clinical herbalist, and a former hospital administrator.

TABLE OF CONTENTS

Part I: Herbal Medicine: Sowing the Seeds/The Opportunity
Introduction · History · Current Herbal Medicine Uses and Trends

Part II: Planning an Herbal Apothecary Project
Benefits · Organizational Readiness: Planting the Seeds for Change · Environmental Assessment and Analysis· Regulatory and Legal Considerations

Part III: Building the Herbal Formulary
Keys to Success · Matching Common Health and Medical Conditions to Herbal Remedies · Selecting the Right Brand and Supplier Credentialing · Recommended Nutritional Supplements and Herbal Remedies · Other Products · Private Label Branding

Part IV: Education and Training
Key Areas and Resources

Part V: Before You Open Your Apothecary
Facility Space and Design · Marketing the Herbal Apothecary · 
The Financial Side: Forecasting, Budgeting, and Reimbursement

Part VI: Project Evaluation: Assuring Success Over Time
Performance Measures, Audits

Part VII: Conclusion & Appendix
Conclusions · References and Endnotes · Resources: Organizations, Books and Periodicals, Web Sites · List of Common Herbs and Nutritional Supplements and Their Uses · About the Author

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