January - December 2005

Advertising/Communications

• Marketing Mumbo Jumbo: Are You a Carrier or Crusader? 5/05
• A Unique Institution Decides That with Its Competition Zigging, It’s Time to Zag, 6/05
• Five Lessons Inspired by Kaiser Permanente’s Campaign, 6/05
• Marketers Need to Harness the Power of Words, 7/05
• Arthritis Gains Foothold in National Spotlight – Clues to How Health Care Providers Can Assist Communications Efforts, 7/05
• Terms to Avoid with Reporters, 7/05
• Need to Build Patient Traffic on a Small Budget? First Break – Almost – All the Rules, 8/05
• In Breaking the Rules, Think About This … 8/05
• Effective Communication of a CEO’s Resignation, 8/05
• A Basic Marketing Communications Approach Brings Dividends for Small, Progressive Rural Hospital, 8/05
• Michigan Difference’ Campaign: Everyday Heroes Rouse Support for UMHS, 12/05

Book Reviews

• Clued In: How to Keep Customers Coming Back Again and Again, 3/05
• Blink: The Power of Thinking Without Thinking, 9/05

Brand Management

• Market Share Is Not Sustained by Reputation Alone, 3/05
• A Renowned Organization Outgrows Its Name, 9/05
• It’s Your Mission to Brand, 11/05

Business Development

• Super-Sized ACCs May Have Everything But Beds – Why Giant Ambulatory Care Centers Are Becoming Popular, 1/05
• Wound Care: Financial Winner or Loser? Profitability Depends on Host of Factors and Market, 2/05
• Joint Camps Provide Edge in Market Differentiation, 5/05
• Bariatric Surgery: More Programs, Greater Scrutiny of Diet of Last Resort, 6/05
• Quick Facts about Obesity, 6/05
• Bariatric Surgery’s Move Toward Centers of Excellence, 6/05
• Medical Tourism: A Threat to U.S. Hospitals? 8/05
• The Time Is Right for Building Primary Stroke Centers – But Will the Future Be Shaped by ‘Comprehensive’ Centers? 10/05
• Certification Criteria for Primary Stroke Centers, 10/05
• Recommended Criteria for Comprehensive Stroke Centers, 10/05
  

Consumerism/Customer Relations and Service

• Experience Management Starts in the Emergency Room, 4/05
• Want Big Rewards? Focus on Customer Service in the Emergency Department, 9/05
• Curing Customer Dissatisfaction by Treating the Cause – Not the Symptoms, 11/05

Database/Relationship Marketing

• Marketers Find Mass Customized Communications Easy to Implement, 1/05
• Marketing to Improve Profitability – Reaching a Precise Target Market with the Right Message, 10/05
• Driving Revenue: California Hospital Calls End to ‘Tin Cup Budgeting,’ 12/05

Ethnic Marketing 

• Organizations Need to Take Multicultural Marketing to the Next Level, 11/05
• Ways to Become Culturally Competent, 11/05

Innovation

• Health Care Enters Era of Innovation, 5/05

Internet

• The Power of ObesityHelp.com, 6/05
• Web Sites Are Not Just for Communication with External Audiences, 12/05

Market Research

• The Intelligent Market Analysis, 5/05
• The Importance of Continuous Customer Feedback – and How to Get It Quickly, 9/05

Physician Relations/Operations

• Employing Specialists, 3/05
• Proactive Recruitment Is the Answer to Looming Doctor Shortage, 4/05
• A Dozen Reasons the Nation Is Running Out of Doctors, 4/05
• Special Challenges in Determining Physician Need – New Medicine Brings New Rewards, 10/05

Planning

• Selecting a Management Consulting Firm, 1/05
• Use Service Line Analysis to Make Wise Investments, 4/05
• Health Care Marketing Strategists Can Take a Page from U.S. Fighter Pilots, 10/05

Quality and Outcomes

• Some Hospitals Are Transforming Themselves into Problem-Solving Organizations – Once Again; ThedaCare and ‘Lean Events,’ 2/05
• What Does ‘Quality’ Mean? 2/05
• The Toyota Approach: Promises and Problems – Intermountain Uses ‘Market Basket of Tools;’ Hartford Hospital Concentrates on ICUs; Adaptive Design Facilities Focus on Designated Problem Solvers, 3/05
• A SPOV Analysis for Providers’ Operations, 11/05

Sales and Promotion

• Community Hospitals Challenge the ‘Big City’ Preference, 1/05
• Harness the Tremendous Value of a Sales Force, 6/05
• Sales Efforts in Texas, 6/05
• Hospital Mascots Are Not Just Warm and Fuzzy, 7/05
• Incentives and Rewards in Health Care Marketing, 9/05

Strategic Issues/Trends

• Proof of Community Benefit Takes Center Stage for Hospitals – Part One: An Overview and the Lucile Packard Example, 2/05; Part Two: Profiles of Two Organizations’ Efforts and the Work of Cataloging and Reporting, 4/05
• Superior Results Require Great Management and Leadership – The Importance of Metrics and Accountability, 7/05
• Commentary – Are You Ready for the Revolution? 8/05

Technology

• The Slow Crawl Toward e-Health: Still, Doctor-Patient Online Communication Gains Speed, 3/05

Wellness/Prevention/Access

• ‘Food Prescriptions’ for the Chronically Ill, 5/05
• Patients Can Be Partners in Episodic Care Situations, 5/05
• Continuous Patient Relationships: A New Strategy for Customer Retention in Health Care, 7/05
• One Consumer-Directed Care Model Proves Successful, 9/05
• The Evolution of Immedicare: Primary Care and Wellness, 12/05
• National Disasters Mobilize Health Care Workers – ‘This just shows what we’re all about,’ 12/05
  

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