January - December 2003

• How Doctoring Its Advertising Helped Strengthen a Hospital’s Image, 3/03
• A New HIPAA Attitude, 6/03
• Medical City: ‘Backyard’ Branding for Market Share, 6/03
• How to Market to the ‘Boomer-Plus’ Consumer, 7/03
• A Radical Nurse Recruitment Idea: Tell the Truth, 9/03
• Customer-Focused Marketing: How
  to Get the Internal Team to Stop Breathing So Much of Its Own Exhaust, 9/03
• Organ Donation Campaigns Target Diverse Populations, 9/03
• A New Cardiac Program Battles for Market Share, 10/03
• Nursing Can Take a Page from
  Recruitment Campaign of Centuries-Old Religious Order, 11/03
  

Book Reviews

• Patient Satisfaction: Defining, Measuring, and Improving the Experience of Care, 2/03
• Achieving Service Excellence: Strategies for Healthcare, 3/03
• Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value, 4/03

Brand Management

• Branding from the Inside Out: The Rise of Internal Branding, 7/03

Business Development

• Obesity Takes Its Toll – On Patients and Hospitals; The Growth of Bariatric Surgery, 1/03
• Bariatric Surgery Program Profile: University Hospitals of Cleveland, 1/03
• Interest in Development of Cardiac Programming Targeted to Women Is Growing
• Dramatically, 3/03
Hospitals: Prepare Now for Shift in Demand, 5/03
• NeuroSource: Seeking Hospital Partners, 5/03
Strategies in Orthopedics, 6/03
• Competitive Threats, 6/03
• New Stents Mean Short-Term Losses for Hospitals; Some Low-Volume Cardiac Programs May Be Forced to Close, 8/03
• Hospitals Offer Patients Profitable Spa Services, 10/03
Spa Specifics, 10/03
• Targeting the Forgotten Customer: Hospitals Vie for Employer Dollars, 10/03
• Ambulatory Care – Off-Site Strategies for Growth, 11/03
• Angioplasty: A Marketing Tool in the Making? Two Cardiology Consultants Provide Their Perspectives, 11/03
• Service Line Management: The Second Wave, 12/03

Consumerism/Customer Relations and Service

• Best to Work For’ Hospitals Share Their Secrets, 4/03
• Patient Opinion Goes Public, 5/03
• Marketing Should Have Role in Facility Design; The Advocate for the Consumer, 8/03
• Customer-Friendly Hospitals Have Little Trouble Marketing, 8/03
• Roll Out the Red Carpet – It’s Time for the Patient Satisfaction Awards, 12/03

Database/Relationship Marketing

• Slow and Steady Pace Wins the CRM Race, 8/03

Internet

• Web Can Help Drive New, Niche Service Lines, 7/03

Market Research

• Mystery Shopping Supports Medical Staff Manpower Planning, 2/03
• Segmentation Systems Target Consumer Markets; Part I: HealthStyles Reveals Health Care Attitudes and Behaviors, 4/03
• Segmentation Systems Target Consumer Markets; Part II: PATH Valuegraphics Reveals Enduring Patient Values and Beliefs, 5/03

Physician Relations

• Scripps Physician Leadership Cabinet Solidifies Relations Between Doctors and Hospitals, 2/03
• Physician Relations Strategies: What Works? 4/03
• Managing Risk and Physician Relations; Hospitals Help Medical Staff with Insurance, 6/03
• The New Dilemma: To Punish or Partner, 6/03
• How to Create a Regional Presence with Referral Relationships; Gaining Market Share in Competitive Tertiary Markets, 9/03
• Case Study: How One Hospital Is Putting a Regional Referral Strategy into Action, 9/03

Planning

• Analyzing Capacity, 1/03
• Feasibility Studies: The Key to Evaluating Expansion Opportunities, 2/03
• Medical Staff Development Planning, 9/03
• Effective Financial Analysis and Financial Forecasts, 10/03
• Measurement and Accountability Systems for Employee Retention Are Key to Staffing Stability; Holding Managers Responsible, 11/03
• Five Steps for Making Turnover Costs ‘Real,’ 11/03

Quality and Outcomes

• Deaf-Talk: Interpreting Services On-Screen, On-Demand, 3/03
• Five Ways for Health Care Facilities to ‘Get Well Soon,’ 5/03
• Alleviating Emergency Department Crowding Through Process Improvement, 7/03

Sales and Promotion

• Case Study: One Health System’s Attempt to Explain the High Cost of Health Care, 2/03
• Worth the Investment: Compensation Strategy for Physician Relations Staff, 7/03
• Winning Is Just the Beginning: Leveraging the Baldrige Award, 11/03
• Doctor TV Chats Generate New Patients for Physicians, 11/03

Strategic Issues/Trends

• The Top 10 Crises Health Care Marketing and Public Relations Professionals Will Face in 2003, 1/03
• Marketing and Return on Investment: A Primer for Measuring Marketing’s Effectiveness, 1/03
• (ROI) What to Measure? 1/03
• Bridge the Gap Between What Your Organization Is Doing and What It Should Be Doing, Says Futurist, 2/03
• Hospitals Need to Adopt a Competitive Mindset, 7/03
• It’s Time to Look at Price as a Marketing Strategy for Health Care Providers, 12/03

Wellness/Prevention/Access

• It May Take a Village to Manage Weight, 2/03
• (Weight Management) Resources, 2/03
• Blues Outreach Campaign Helps Reduce Non-Urgent ER Visits, 12/03

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