January - December 2002

Advertising/Communications

• HIPAA Privacy Requirements Call for Strategic Approach to Privacy Communications, 4/02
• WebMD: Privacy Communications in Action, 4/02
• Nine Questions to Ask Yourself Before You Approve a Direct Mail Letter, 6/02
• Marketers Have Much Leeway under August HIPAA Privacy Rules, 11/02
• Ten Steps to Finding the Right Ad Agency,
  11/02

Book Reviews

• Achieving Success Through Community Leadership, 5/02
• Business Is a Contact Sport, 6/02
• Contracting in a Managed Care Environment: Market-Based Approaches, 7/02
• Improve Your Competitive Strategy: A Guide for the Healthcare Executive, 9/02

Brand Management

• Six Ways to Make Your Marketing Matter, 8/02
• An Audit Is First Step in Narrowing Any Gaps Between Desired and Actual Brand Position, 9/02

Business Development

• Put Occupational Health Programs to Work by Seeking Employers’ Counsel and Treating Them as ‘Partners,’ 4/02
• Retail Stores in Hospital Space: An Idea Whose Time Has Finally Come, 5/02
• Lukewarm to Retail? Think Again, 5/02
• Mall-Based Resource Centers That Still Work, 5/02
• Meeting Demand by Scanning for Cash, 5/02
• Developing and Fine-Tuning a Business Plan, 6/02
• Research: Consumers Open to New Ideas; Defined Contribution, VIP Medicine, Tiered Pricing, 6/02
• Research: Consumers Not Yet Fully Empowered; Hospital Selection, Centers of Excellence, Report Cards, Web Sites, 7/02
• ‘Concierge’ Medicine Fills Gap in Customer Service; A Niche Market Awash in Some Controversy, 8/02
• Emerson Hospital: Back in the Black with New Customers, Better Cash Flow, 8/02
• Turnaround in Kansas: Pumping Life into a Failing Heart Program, 9/02
• Clinical Trials: A ‘Missed Opportunity’ for Hospitals, 10/02
• Health Coaching Is a New Retail and Wholesale Opportunity in Health Care, 11/02

Consumerism/Customer Relations and Service

• Does ‘Best to Work For’ Mean ‘Best to Market’? Why Hospitals Are Jumping on the Employee Satisfaction Bandwagon, 4/02
• The Draw of ‘Corporate Universities,’ 9/02
• Community Hospital Tries to Emulate Nordstrom’s Service Excellence; Tweaking Program after Laying Foundations, 10/02

Database/Relationship Marketing

• MedStar Health Takes a Stab at CRM; Web Site Becomes More Than Information Source, 1/02
• For More Information on CRM, 1/02
• The Health Care Contact Center as a Strategic Opportunity: From Community Resource to Preferred Access, 2/02
• Is CRM for Health Care? Four Models, 2/02

Internet

• Mercy Health Partners Takes the Next Step Toward E-Health Integration, 1/02
• Managed Care Plans Position Web Sites for Self-Service, 12/02

Market Research

• An Effective Marketing Audit Should Lead to Revenue Gains, 8/02
• Research: Consumers Trust Providers, 8/02

Physician Relations

• Physician Liaisons Confer Competitive Edge, 6/02
• Physician Relations: Focus Now on Perks, Empowerment, and Performance, 7/02
• Viewpoint…Reconnecting with Physicians, 10/02
• Turnaround of a Hospital-Owned Primary Care Group, 11/02

Planning

• Ten Key Elements of a Successful Medical Staff Development Plan, 1/02
• Service Line Management – When Is It Right for You? 2/02
• Evaluating Your Behavioral Health Strategy, 4/02
• The 12 Biggest Issues to Address in Planning for Your Organization, 5/02
• Holding a Successful Retreat, 8/02

Quality and Outcomes

• Patient Safety High on Everyone’s Agenda: Employers Put Real Teeth into Initiative; IT Lists as High Priority; Study Sheds Light on Adoption Issues, 2/02
• Patient Safety Is a Key Marketing Issue; The Impact on Nurses, Physicians, Consumers, and Payers; Leveraging Your Organization’s Efforts, 3/02
• End-to-End CPOE, CDSS, 3/02
• Hospitalists Can Lower Costs, Leading to Improved Patient Outcomes and Satisfaction, 10/02
• New Technologies Hold Key to Reducing Medical Errors but Face Physician Resistance and Cost Barriers, 11/02
• Five Generations of Information Systems, 11/02

Sales and Promotion

• Tracking Progress the New-Fashioned Way – with Technology, 3/02
• A Few Good (Software) Vendors, 3/02
• Tap Emotional Intelligence for Both Personal and Professional Success, 6/02
• Innovation Award Encourages Staff to ‘Try Technology,’ 10/02
• Avera McKennan Wins Customers with a New ‘Sales’ Approach, 12/02

Strategic Issues/Trends

• Consider Retail as Response to Consumerism, 1/02
• Organizations Need Strategic Plans, Not ‘Quick Fix’ Solutions, to Address Nursing Shortage Successfully, 7/02
• Helpful Tips for Dealing with the Nursing Shortage, 7/02
• America’s Emergency Departments: Caught in the Gridlock; Some Short-Term Solutions, 12/02
• Hospital Model Practices, 12/02

Wellness/Prevention/Access

• Hospital Helps Reduce Inappropriate Emergency Room Use with Healing on Wheels Outreach Program, 2/02
• Hospitals Tackle Problem of Childhood Obesity, 3/02
• Hospital’s School-Based Health Center Helps Kids of the Working Poor, 9/02
• Telemedicine: Partnering to Improve Access, 12/02

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