Published every month since 1984, Strategic Health Care Marketing focuses on news, analysis, and interpretation of events shaking the ever-changing health care services marketplace. Coverage includes:
- Customer/patient satisfaction
- Wellness and prevention
- Advertising and brand management
- Internet
- Niche marketing opportunities
- Employee recruitment/retention
- Database/relationship marketing
- Care management
- Community and public relations
- Special markets
- Report cards
- Ambulatory care development
- Market research reports
- Physician relations
- New product development
- Service line management
- Planning
|
|
 |
