January - December 2005

Awards

• Winners of the Sixth Annual eHealthcare Leadership Awards, 11/05

Content

• Forget PDF Files and Make Way for Creative, User-Friendly Online Annual Reports, 6/05

E-Business

• Marketing Campaign Aided by Predictive Modeling Drives Business to Stroke Center; Online Component Vital, 1/05
• West Virginia System Affiliate Develops Certified Online Diabetes Education Program for Providers: Win-Win for Professionals, Organization, and Public, 1/05
• System Reduces Paper Costs Through Innovative Technology, 1/05
• Online Medical Advice Benefits Call Center and Physician Practices, 1/05
• Leads to a 700 Percent Boost in Site Visitors and a Big Bump in New Patients, 2/05
• Keys to Driving Traffic To a Web Site, 2/05
• Frustration Leads to Paperless Referral System, 3/05
• Patient Check-In Kiosks Are a Big Hit at Breast Imaging Center, 3/05
• Ask the Expert: In What Way Should My Web Strategy Address the Consumer-Driven Healthcare Movement? 3/05
• Targeted CRM Initiative Lays Groundwork for General e-Newsletter, 4/05
• Connecticut Hospitals Use Web to Drive Support for Certificate of Need Applications, 4/05
• Dynamic Online Market Research Offers Great Potential, 4/05
• Health System Realizes the Tremendous Benefits of e-Learning, 5/05
• Ask the Expert: What Are Some Approaches to Using Online Research in Healthcare Marketing, As Well As Some of the Advantages and Limitations? 5/05
• What the Arrival of Paperless, Wireless, and Film-Less Hospital Means, 6/05
• Ask the Expert: What Are Some of the Key Initiatives in Payer-Provider Collaboration? 6/05
• Forget PDF Files and Make Way for Creative, User-Friendly Online Annual Reports, 6/05
• Patient Appointment Scheduling Goes Online, 7/05
• Emergency Room Wait Times Posted on Web Site, 7/05
• Online Health Management Can Open Large New Markets for Providers – First of Two Parts: An Overview and Two Key Opportunities, 7/05
• Online Health Management Can Open Large New Markets For Providers – Second of Two Parts: Other Key Opportunities, 8/05
• Ask the Expert: How Can My Organization Get the Most Out of Its Online Physician Directory and Referral Process? 8/05
• CD and Web: Two High-Tech Approaches to Informed Consent, 9/05
• Customized, Interactive Communications Drive Marketing and Web Strategy at Mid-Atlantic Health System, 9/05
• Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 9/05
• Online Physician Directories Prompt New Opportunities, 9/05
• Study Finds Mixed Economic Impact and ROI from Disease Management Programs, 9/05
• Health System Redesigns Web Site to Better Serve Site Visitors and Deliver Solid ROI, 10/05
• Online Service Reduces the Hassles of Fund Raising -- and May Increase Donations, 11/05
• Organizations Test Smart Cards to Improve Admission Process, 11/05
• Appointment Scheduling Feature Provides Significant New Revenue for Midwest Health System: Clearly Defined Methodology Used to Support ROI, 12/05
• Ask the Expert: Why Should Provider Websites Plan to Offer Key Transactional Services to Patients and Other Clients? 12/05
• How You Can Pre-Market Your Health Services Online, 12/05

Intranets

• Corporate Initiative Engages System Employees to Launch a New Intranet – Pirates and a Treasure Hunt, 2/05
• How to Create an Employee Discount Program That Delivers for the Organization and Retailers, 3/05
• Health System Realizes the Tremendous Benefits of e-Learning, 5/05
• Intranets Benefit from Having a Personality, 5/05

Management and Organization

• Ask The Expert: How Can We Ensure That e-Healthcare Has a Greater Influence in the Executive Suite? 4/05
• Ask The Expert: How Important Is Communications to a Successful CPOE System? 7/05

Marketing/Communications

• Marketing Campaign Aided by Predictive Modeling Drives Business to Stroke Center; Online Component Vital, 1/05
• Successful Web Marketing Leads to a 700 Percent Boost in Site Visitors and a Big Bump in New Patients, 2/05
• Keys to Driving Traffic To a Web Site, 2/05
• Ask The Expert: Should Healthcare Communicators Blog? What Should We Know? 2/05
• Targeted CRM Initiative Lays Groundwork for General e-Newsletter, 4/05
• Connecticut Hospitals Use Web to Drive Support for Certificate of Need Applications, 4/05
• Dynamic Online Market Research Offers Great Potential, 4/05
• Customized, Interactive Communications Drive Marketing and Web Strategy at Mid-Atlantic Health System, 9/05
• How Prepared is Your Organization for a Natural Disaster? 10/05
• Online Service Reduces the Hassles of Fund Raising -- and May Increase Donations, 11/05

Physician Referral/Marketing

• Appointment Scheduling Feature Provides Significant New Revenue for Midwest Health System: Clearly Defined Methodology Used to Support ROI, 12/05

Relationship Building

• How to Create an Employee Discount Program That Delivers for the Organization and Retailers, 3/05
• Online Health Management Can Open Large New Markets for Providers – First of Two Parts: An Overview and Two Key Opportunities, 7/05
• Health Plan Lifts Personal Health Manager System to New Level With Inclusion of Key Information from Medical Record, 8/05
• Personalized, Interactive Web Sites Connect Family Members and Friends When a Loved One Is Hospitalized, 8/05
• West Coast Hospital Rolls Out e-Health Club for Women, 8/05
• Customized, Interactive Communications Drive Marketing and Web Strategy at Mid-Atlantic Health System, 9/05

Strategic Web Initiatives

• Online Medical Advice Benefits Call Center and Physician Practices, 1/05
• How to Create an Employee Discount Program That Delivers for the Organization and Retailers, 3/05
• Healthcare System Takes Lead in Quality Reporting, 4/05
• Health Plan Lifts Personal Health Manager System to New Level With Inclusion of Key Information from Medical Record, 8/05
• University of Michigan Connects People to Clinical Research Studies Via the Web, 12/05

Strategy/Planning/Site Development

• Ask The Expert: Should Healthcare Communicators Blog? What Should We Know? 2/05
• Study: Internet Marketing by Hospitals Now Widespread, But Most Organizations Not Taking Full Advantage of Potential, 6/05
• Forget PDF Files and Make Way for Creative, User-Friendly Online Annual Reports, 6/05
• West Coast Hospital Rolls Out e-Health Club for Women, 8/05
• Ask the Expert: How Can My Organization Get the Most Out of Its Online Physician Directory and Referral Process? 8/05
• Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management? 9/05
• Online Physician Directories Prompt New Opportunities, 9/05
• Most Healthcare Web Sites Are Not Optimized for Search Engines, 9/05
• Health System Redesigns Web Site to Better Serve Site Visitors and Deliver Solid ROI, 10/05
• Build It and They Will Come. Don’t Count on it! Guidance from a Pacific Northwest Organization, 10/05
• Ask the Expert: How Do We Make Sure Our Web Site Meets Accessibility Standards for People with Disabilities? 10/05
• Ask the Expert: How Would You Characterize the Current Level of Healthcare Web Site Development? 11/05
• Ask the Expert: Why Should Provider Websites Plan to Offer Key Transactional Services to Patients and Other Clients?, 12/05
• How You Can Pre-Market Your Health Services Online, 12/05

Technology

• Affiliate Develops Certified Online Diabetes Education Program for Providers: Win-Win for Professionals, Organization, and Public, 1/05
• System Reduces Paper Costs Through Innovative Technology, 1/05
• Technology Tools Worth a Review, 1/05
• Frustration Leads to Paperless Referral System, 3/05
• Patient Check-In Kiosks Are a Big Hit at Breast Imaging Center, 3/05
• Patient Safety, HIPAA, Clinical Systems Upgrade Are Still Top IT Priorities; Implementing EMR a Major Focus in Next Two Years, 3/05
• One-of-a-Kind, 3-D OR Advances Quality and Outcomes, Improves Efficiency, and Enhances Teaching Environment, 5/05
• What the Arrival of Paperless, Wireless, and Film-Less Hospital Means, 6/05
• Ask The Expert: What Are Some of the Key Initiatives in Payer-Provider Collaboration? 6/05
• Patient Appointment Scheduling Goes Online, 7/05
• Emergency Room Wait Times Posted on Web Site, 7/05
• Ask The Expert: How Important Is Communications to a Successful CPOE System? 7/05
• Major Government Initiative Launched to Establish Interoperable Standards for Electronic Health Records, 7/05
• Health Plan Lifts Personal Health Manager System to New Level With Inclusion of Key Information from Medical Record, 8/05
• CD and Web: Two High-Tech Approaches to Informed Consent, 9/05
• Ask the Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 9/05
• Speakers Make Case for Provider-Payer Data Collaboration, 10/05
• How Prepared is Your Organization for a Natural Disaster? 10/05
• RAND Study Estimates Savings from Electronic Medical Records; Insurers Benefit Most, 11/05

Trends, Developments, Online Demographics

• Ask The Expert: What Will 2005 Mean for e-Healthcare?, 1/05
• Don’t Overlook General Consumer Trends, Several Healthcare Applications, 2/05
• Ask The Expert: In What Way Should My Web Strategy Address the Consumer-Driven Healthcare Movement? 3/05
• Patient Safety, HIPAA, Clinical Systems Upgrade Are Still Top IT Priorities; Implementing EMR a Major Focus in Next Two Years, 3/05
• Major Government Initiative Launched to Establish Interoperable Standards for Electronic Health Records, 7/05
• Study: Percentage of Internet Users Seeking Health Information Online Has Leveled Off, Still Interest Has Grown in Many Topics, 8/05
• Speakers Make Case for Provider-Payer Data Collaboration, 10/05
• Ask the Expert: How Would You Characterize the Current Level of Healthcare Web Site Development? 11/05

Usability of Web Sites

• Build It and They Will Come. Don’t Count on it! Guidance from a Pacific Northwest Organization, 10/05
• Ask the Expert: How Do We Make Sure Our Web Site Meets Accessibility Standards for People with Disabilities? 10/05

Web Site Reviews

• January Web Takes: Tonik BC Life & Health Insurance, A Blue Cross of California Affiliate, Sioux Valley Hospitals & Health System, St. Louis Children’s Hospital, 1/05
• February Web Takes: Central Maine Medical Center Health Portal, Fox Chase Cancer Center, ChildLab at Columbus Children’s Hospital, 2/05
• March Web Takes: eDiets Magazine, disAbility Spin, Carolinas HealthCare System, Aetna Navigator, 3/05
• April Web Takes: ObesityHelp, United Health Services, Illinois Bone & Joint Institute, Greenleaf Orthopaedic Associates, Valley Hospital, 4/05
• May Web Takes: White Memorial Medical Center, George Washington University Hospital, Texas Health Resources, 5/05
• June Web Takes: Rockingham Memorial Hospital, Beth Israel Deaconess Medical Center, Pacific Bariatric Surgical Medical Group, 6/05
• July Web Takes: Health First, HeartCenterOnline, WellMark BlueCross BlueShield: Decisions Court, 7/05
• September Web Takes: Doctors Community Hospital, Kids Health Planet --The Children’s Hospital of Philadelphia, Apollo Hospitals, 9/05
• October Web Takes: Scripps Health, Poudre Valley Health System, Pittsburgh Mercy Health System, Orlando Regional Healthcare “These are our Stories,” 10/05
• November Web Takes: Norton Healthcare, Integris Heart Hospital, Blue Cross Blue Shield of Rhode Island, 11/05
• December Web Takes: Woman's Hospital, Lima Memorial Health System, Pfizer Ophthalmics, Baptist Memorial Health Care, 12/05

Web Tools

• Ask the Expert: What Are Some Approaches to Using Online Research in Healthcare Marketing, As Well As Some of the Advantages and Limitations? 5/05

Quality Initiatives

• Healthcare System Takes Lead in Quality Reporting, 4/05

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