January - December 2004

Awards

• Winners of the Fifth Annual eHealthcare Leadership Awards, 11/04

Content

• Albert Einstein Develops Multimedia Tutorial on Using the Web – A Focus on General and Underserved Populations, 3/04
• Yale-New Haven Helps Consumers Search Internet for Health Information, 3/04
• Paper to Pixels to Profits – Targeting the Cream of the Crop to Make Money, Starting the Old-Fashioned Way and Moving to the Electronic Realm, 4/04
• Identifying Audiences and Classifying Content Relationships – A Guide to Information Architecture, 5/04
• Building Relationships – Making the Connection with Grouped, Related Content, 6/04
• Content Management System Can Drive Revenue and Reduce Costs, 7/04
• Ask the Expert: Should Your Site Be Tailored to Speak Spanish? 8/04
• E-Newsletters Set Stage for Future of Personalized Communication, 11/04
• Many Healthcare Web Sites Miss Opportunity to Inform Public About Dealing with Flu Vaccine Shortage, 12/04

E-Business

• Moving Transactions Online Reduces Costs and Enhances Customer Satisfaction – Two Examples Illustrate Benefits, 1/04
• Online Auctions Represent Significant Opportunities, 1/04
• Self-Service Kiosks Offer Opportunity to Enhance Patient Experience, Reduce Administrative Costs, Provide Information and Marketing Support, 3/04
• Virtual Human Resources Department Improves Recruitment, Helps Reduce Turnover, and Enhances Employee Efficiency, 3/04
• Ascension Health Unveils Portal for Innovation – A Healthcare, Not Web or Even Technology, Strategy, 4/04
• Taking Philanthropy Online with Auctions – Nonprofit Hospitals Raise Awareness and Cash, eBay-Style, 5/04
• Internally Developed Online Marketing Kit Improves Efficiency and Ensures Consistent Brand Message, 5/04
• Maximizing the Use of Call Centers in Your Marketing, 6/04
• Real-Time, Online Appointment Scheduling Improves Service Delivery for Canadian Practice – A Rules-Based Self-Service System, 7/04
• Technology Solutions for Training Healthcare Employees Save Staff Time, Money, 8/04
• Web-Based Bidding Systems for Vacant Shifts Help Address Nursing and Other Staff Shortages, 9/04
  Scottsdale Healthcare Deploys Bedside Entertainment and Interactive Communications to Keep Patients and Staff Happy, 9/04
• Commercially Available Web-Based Open-Shift Bidding Systems, 9/04
• Ask the Expert: How Important Is a Robust Online Recruiting Center? 9/04
• Heart Hospital Offers Customized Phone Service for Patient Updates, 9/04
• Nebraska Medical Center Provides Medical Records to Patients on the Go, 9/04
• Consumer-Friendly Billing: What Patients Want and What Organizations Should Deliver – Key Role of Online Billing and Payment, 10/04
• Transforming Healthcare Through a Patient Portal: Pacific Northwest Organization Sets Out to Improve Patient Care, Lower Cost, and Differentiate Its Services, 10/04
• Genesis Health Promotes New Bariatric Surgery Service with Blog, 10/04
• System Puts Mammography Application on Procter & Gamble Intranet, 10/04
  Touch-Screen Kiosks Help Women Assess Cancer Risks, 11/04
• Midwest Health System Tests Turning Physician-Patient Communications into a Revenue Stream, 12/04
• Online Portal Targets Referring Physicians – Better Communications and Access, Stronger Relationships, 12/04
• Patient Portals: Keys to Success and Financial Benefits, 12/04
• Dartmouth-Hitchcock’s Experience with eVisits, 12/04
• Ask the Expert: Why Are Hospitals Investing in Electronic Intensive Care Units? 12/04

Intranets

• Web-Based Learning: The Good, Bad, and the Ugly, 2/04
• Pathology Consults Go Virtual on Michigan System Intranet, 2/04
• Internally Developed Online Marketing Kit Improves Efficiency and Ensures Consistent Brand Message, 5/04

Legal Issues

• HIPAA Privacy: One Year Later, 8/04
• Understanding the Growing Importance of Online Hospital and Physician Quality Data – A Few Progressive Organizations Lead the Way, 11/04

Management and Organization

• Doing More with Less: Solutions from UPenn Health System, 1/04

Marketing/Communications

• Web Site Is a Workhorse During Information Frenzy – Children’s Medical Center Dallas Web Site Provides Information in Real Time About Separation of Conjoined Twins, 2/04
• Ask the Expert: How Can an Organization Get the Most Out of the Web in Building Its Brand? 2/04
• Internet Advertising Surges in 2003; Continued Growth Projected, 4/04
• Ask the Expert: Should We Advertise Online? If So, What Issues Should We Consider in Developing Our Online Strategies? 5/04
• Integrating New Technologies into Your Crisis Planning, 6/04
• A Crisis Communications Assessment, 6/04
• Web Promotion Used to Highlight Birth of Governor’s Son, 6/04
• Genesis Health Promotes New Bariatric Surgery Service with Blog, 10/04
• Ask the Expert: Is Viral Marketing Something My Healthcare Organization Should Be Doing? 10/04
• E-Newsletters Set Stage for Future of Personalized Communication, 11/04
• Midwest Health System Tests Turning Physician-Patient Communications into a Revenue Stream, 12/04
• Dartmouth-Hitchcock’s Experience with eVisits, 12/04
• Be Careful About Offering Free Merchandise Incentives, 12/04

Physician Referral/Marketing

• Online Portal Targets Referring Physicians – Better Communications and Access, Stronger Relationships, 12/04

Privacy and Confidentiality

• HIPAA Privacy: One Year Later, 8/04

Relationship Building

• Paper to Pixels to Profits – Targeting the Cream of the Crop to Make Money, Starting the Old-Fashioned Way and Moving to the Electronic Realm, 4/04
• Ask the Expert: What Are Some of the Current Challenges and Opportunities for Patient Portals? 6/04
• Heart Hospital Offers Customized Phone Service for Patient Updates, 9/04
• Nebraska Medical Center Provides Medical Records to Patients on the Go, 9/04

Strategic Web Initiatives

• Virtual Human Resources Department Improves Recruitment, Helps Reduce Turnover, and Enhances Employee Efficiency, 3/04
• Ascension Health Unveils Portal for Innovation – A Healthcare, Not Web or Even Technology, Strategy, 4/04
• Physician Practice Offers Web-Based Patient Check-In, 6/04
• Ask the Expert: What Are Some of the Current Challenges and Opportunities for Patient Portals? 6/04
• Real-Time, Online Appointment Scheduling Improves Service Delivery for Canadian Practice – A Rules-Based Self-Service System, 7/04
• Web-Based Bidding Systems for Vacant Shifts Help Address Nursing and Other Staff Shortages, 9/04
• Commercially Available Web-Based Open-Shift Bidding Systems, 9/04
• Midwest Health System Tests Turning Physician-Patient Communications into a Revenue Stream, 12/04
• Patient Portals: Keys to Success and Financial Benefits, 12/04

Strategy/Planning/Site Development

• Moving Transactions Online Reduces Costs and Enhances Customer Satisfaction – Two Examples Illustrate Benefits, 1/04
• Doing More with Less: Solutions from UPenn Health System, 1/04
• Why Companies Find Remote Usability Testing So Beneficial, 2/04
• Study: Web Sites Need to Be More Useful and Accessible to Those with Disabilities, Low Incomes, Limited Literacy or English Skills, 2/04
• Ask the Expert: How Can an Organization Get the Most Out of the Web in Building Its Brand? 2/04
• Web Blunders – Unclear Navigational Links, 2/04
• Ask the Expert: What Are the Latest Design Trends for Hospital Web Sites and, in Particular, Home Pages? 3/04
• Ask the Expert: Should My Organization Develop an Online Patient Accounts Center? 4/04
• Identifying Audiences and Classifying Content Relationships – A Guide to Information Architecture, 5/04
• Building Relationships – Making the Connection with Grouped, Related Content, 6/04
• Content Management System Can Drive Revenue and Reduce Costs, 7/04
• Ask the Expert: What Role Should Marketing Play in Managing New Technologies That Impact the Entire Organization? 7/04
• The Critical Role of Technology in Healthcare of the Future, 7/04
• Ask the Expert: Should Your Site Be Tailored to Speak Spanish? 8/04
• Ask the Expert: How Important Is a Robust Online Recruiting Center? 9/04
• Consumer-Friendly Billing: What Patients Want and What Organizations Should Deliver – Key Role of Online Billing and Payment, 10/04
• Transforming Healthcare Through a Patient Portal: Pacific Northwest Organization Sets Out to Improve Patient Care, Lower Cost, and Differentiate Its Services, 10/04
• Guidance in Choosing and Implementing e-Health Systems, 10/04

Technology

• Web-Based Learning: The Good, Bad, and the Ugly, 2/04
• Pathology Consults Go Virtual on Michigan System Intranet, 2/04
• Self-Service Kiosks Offer Opportunity to Enhance Patient Experience, Reduce Administrative Costs, Provide Information and Marketing Support, 3/04
• Top IT Priorities: Patient Safety, HIPAA, Clinical Systems Upgrade, 4/04
• Maximizing the Use of Call Centers in Your Marketing, 6/04
• Physician Practice Offers Web-Based Patient Check-In, 6/04
• Ask the Expert: What Role Should Marketing Play in Managing New Technologies That Impact the Entire Organization? 7/04
• The Critical Role of Technology in Healthcare of the Future, 7/04
• Evanston Northwestern Healthcare Scores Big by Aggressively Going Electronic, 8/04
• Technology Solutions for Training Healthcare Employees Save Staff Time, Money, 8/04
• Scottsdale Healthcare Deploys Bedside Entertainment and Interactive Communications to Keep Patients and Staff Happy, 9/04
• Nebraska Medical Center Provides Medical Records to Patients on the Go, 9/04
• Guidance in Choosing and Implementing e-Health Systems, 10/04
• System Puts Mammography Application on Procter & Gamble Intranet, 10/04
• Technology Spurs Advances in Disease Management Worldwide, 10/04
• Ask the Expert: What are Hospitals Doing to Facilitate Internet Access for Patients and Visitors? 11/04
• Touch-Screen Kiosks Help Women Assess Cancer Risks, 11/04
• FDA Approves Groundbreaking e-Health Technologies, 12/04
• Ask the Expert: Why Are Hospitals Investing in Electronic Intensive Care Units? 12/04

Trends/Online Demographics

• Ask the Expert: What Will 2004 Mean for Healthcare and the Internet? 1/04
• Study: Web Sites Need to Be More Useful and Accessible to Those With Disabilities, Low Incomes, Limited Literacy or English Skills, 2/04
• Why Companies Find Remote Testing So Beneficial, 2/04
• Survey: Physicians Have Positive Views Toward Internet’s Role in Patient Education, 2/04
• Ask the Expert: What Are the Latest Design Trends for Hospital Web Sites and, in Particular, Home Pages? 3/04
• Internet Advertising Surges in 2003; Continued Growth Projected, 4/04
• Top IT Priorities: Patient Safety, HIPAA, Clinical Systems Upgrade, 4/04
• No Growth in Number of Consumers Seeking Health Information Online, 5/04
• Technology Spurs Advances in Disease Management Worldwide, 10/04
• Understanding the Growing Importance of Online Hospital and Physician Quality Data – A Few Progressive Organizations Lead the Way, 11/04

Usability of Web Sites

• Study: Web Sites Need to Be More Useful and Accessible to Those with Disabilities, Low Incomes, Limited Literacy or English Skills, 2/04
• Why Companies Find Remote Usability Testing So Beneficial, 2/04
• Web Blunders – Unclear Navigational Links, 2/04
• Yale-New Haven Helps Consumers Search Internet for Health Information, 3/04

Web Site Reviews

• January Web Takes: Saint Luke’s Health System, The Children’s Hospital at Montefiore, Discovery Health, 1/04
• February Web Takes: Cancer Treatment Centers of America, Xenical from Roche Laboratories, Albert Einstein Healthcare Network, 2/04
• March Web Takes: Brigham and Women’s Hospital, Sherman Health, Kaiser Permanente, 3/04
• April Web Takes: Children’s Hospital Central California, University Medical Center, Ochsner Clinic Foundation, 4/04
• May Web Takes: The Everett Clinic, University Health Care System, Avera St. Luke’s, 5/04
• June Web Takes: Care New England, Bayhealth Medical Center, Major Hospital, 6/04
• July Web Takes: Banner Health, Northwest Community Healthcare’s Women’s and Children’s Services, CancerNausea.com, Atlantic Health System’s TeenHealthFX, 7/04
• September Web Takes: Sierra Tucson, Park Nicollet, Sumner Regional Medical Center, 9/04
• October Web Takes: St. Jude Children’s Research Hospital, St. Luke’s, Aurora Health Care, 10/04
• November Web Takes: The University of Texas M.D. Anderson Cancer Center, Mission Hospital, MeritCare Health System Employee Recruitment, 11/04
• December Web Takes: Freeman Health System, Mobridge Regional Hospital and Clinics, McLaren Regional Medical Center, Naval Hospital Pensacola, Florida, 12/04

Web Tools

• Albert Einstein Develops Multimedia Tutorial on Using the Web – A Focus on General and Underserved Populations, 3/04
• Yale-New Haven Helps Consumers Search Internet for Health Information, 3/04

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