January - December 2003

Awards

• Winners of the Fourth Annual Healthcare Leadership Awards, 11/03

Content

• Make Sure Health Content Is Fit to Print, 5/03
• Multilingual Health Information Program for Seniors Launched by Michigan System, 7/03
• Grief Support Lacking on Hospital Web Sites, 8/03
• Ask the Expert: Do We Need a Content Management System for Our Web Site? 11/03
• Ask the Expert: What Cultural Changes Are Required to Make Content Management Work? 12/03

E-Business

• e-Second Opinion Programs Are Growing Very Carefully, 1/03
• Ask the Expert: Why Should My Organization Merge Its Web Site and Call Center Operations? 3/03
• What Do Physicians Want from a Hospital’s Web Activities? Many Organizations Are Closer to Finding the Answer, 4/03
• Ask the Expert: How Should We Deal with Online Quality Data? 4/03
• Healthcare e-Tailing: It’s Not About Big Profits – Convenience, Branding, Comfort, and Other Factors, 5/03
• Tips for Online Store Success, 5/03
• Health Plan Uses Advanced Voice Technology to Promote Preventive Care, 6/03
• Live Nurse Recruitment Webcast Generates Strong Interest, 6/03
• e-Health Strategy Competition Provides Sponsor with Innovative Thinking, Valuable Input, 7/03
• Ask the Expert: How Can We Use the Web for Product Line Marketing? 7/03
• Survey: IT Spending at Leading Managed Care Plans Surges, But Many Challenges Remain in Getting Consumers and Providers to Use Current Technology, 7/03
• Affiliate Programs: An Alternative to In-House e-Tailing, 8/03
• Tips for Negotiating Deals with Affiliates, 8/03
• Integration and More Sophistication Are Among Online Physician Directory Trends – First of a Two-Part Series, 9/03
• Borgess Health Alliance Tackles the Internet ROI Challenge, 9/03
• Online Class Registration and Payment System Reduces Costs and Raises Registrations Tenfold, 10/03
• Best-of-Breed Online Physician Directories Promote Ease of Use and Current Data – Second of a Two-Part Series, 10/03
• Appointment Scheduling Feature Generates Substantial New Revenue for Advocate Health Care, 10/03
• Ask the Expert: Why Is the Electronic Personal Health Record Suddenly So Important? 10/03
• CD-ROMs: Effective Marketing and Fund-Raising Tools, 12/03
• M.D. Anderson Patient Portal Improves Patient Care and Satisfaction While Generating Operational Efficiencies, 12/03

Intranets

• Polling and Survey Tools Prove Popular and Valuable Features on Utah Hospital Intranet, 3/03
• Canadian System Offers Intranet Development Lessons, 7/03
• Organizations Find Intranets Valuable, But Full Potential Far From Realized – Results of a National Survey of Provider Intranets, 9/03

Legal Issues

• Are You Ready for the Realities of HIPAA? Privacy Compliance Deadline Looms, 3/03

Management and Organization

• Is Your Organization About to Embark on a ‘Turnaround’? What Are the Warning Signs, and How Do You Avoid Being a Victim? 7/03
• Words and Actions to Live By: The ABCs of Great Leadership, 8/03
• IT Disaster Planning: Much More Than Technology – Lessons from Empire BlueCross BlueShield’s 9/11 Disaster Recovery, 8/03
• Ask the Expert: Do We Need a Content Management System for Our Web Site? 11/03
• Internet Age Means More to Do – How to Manage it All, 11/03
• How to Ensure IT Success in Your Organization – Advice Applicable to Many Different Functions, 12/03
• Ask the Expert: What Cultural Changes Are Required to Make Content Management Work? 12/03

Marketing/Communications

• Are You Ready to Take Advantage of e-Mail Marketing? First of Two Parts: The Foundations, 1/03
• What About Spam? 1/03
• Is Healthcare Ready to Blog? 1/03
• Are You Ready to Take Advantage of e-Mail Marketing? Second of Two Parts: Two Organizations’ Experiences with e-Newsletters, 2/03
• Ask the Expert: How Can Our Domain Name Support Our Brand Strategy to Achieve Online Clarity, Synergy, and Leverage? 2/03
• Boston Hospital’s Web Partnership with TV Station Pays Off, 2/03
• Driving Web Site Profitability Through Search Engine Optimization, 3/03
• Top Search Engines, 3/03
• Ask the Expert: How Should We Deal with Online Quality Data? 4/03
• Ask the Expert: How Will New Online Collaboration Software Applications Affect Healthcare Organizations? 5/03
• Non-Patient-Focused e-Greetings Offer Branding Opportunity and Bring Consumers to Your Site, 6/03
• Ask the Expert: How Can We Use the Web for Product Line Marketing? 7/03
• Ask the Expert: How Important Is It to Integrate Our Online and Off-Line Identity? 9/03
• CD-ROMs: Effective Marketing and Fund-Raising Tools, 12/03
• DBCs: Downsizing the Technology, 12/03

Physician Referral/Marketing

• Ask the Expert: Why Should My Organization Merge Its Web Site and Call Center Operations? 3/03
• What Do Physicians Want from a Hospital’s Web Activities? Many Organizations Are Closer to Finding the Answer, 4/03
• Ask the Expert: Is There an Opportunity to Use Research To Engage Physicians in the Organization’s Internet Strategy? 8/03
• Integration and More Sophistication Are Among Online Physician Directory Trends – First of a Two-Part Series, 9/03
• Best-of-Breed Online Physician Directories Promote Ease of Use and Current Data – Second of a Two-Part Series, 10/03
• Appointment Scheduling Feature Generates Substantial New Revenue for Advocate Health Care, 10/03

Physicians Online

• Physicians and Emerging Information Technologies: 7 Key Market Trends, 1/03

Privacy and Confidentiality

• Are You Ready for the Realities of HIPAA? Privacy Compliance Deadline Looms, 3/03

Relationship Building

• Are You Ready to Take Advantage of e-Mail Marketing? First of Two Parts: The Foundations, 1/03
• Personal Health Portals: Is Your Organization Ready? 2/03
• Are You Ready to Take Advantage of e-Mail Marketing? Second of Two Parts: Two Organizations’ Experiences with e-Newsletters, 2/03
• Words and Actions to Live By: The ABCs of Great Leadership, 8/03
• Cyber Communities Offer Unique Opportunity to Connect with Patients, 11/03

Strategic Web Initiatives

• e-Second Opinion Programs Are Growing Very Carefully, 1/03
• Live, On-Screen Nursing Service Offered to Ball State Students, 5/03
• Multilingual Health Information Program for Seniors Launched by Michigan System, 7/03
• M.D. Anderson Patient Portal Improves Patient Care and Satisfaction While Generating Operational Efficiencies, 12/03

Strategy/Planning/Site Development

• Is Healthcare Ready to Blog? 1/03
• Personal Health Portals: Is Your Organization Ready? 2/03
• Ask the Expert: How Can Our Domain Name Support Our Brand Strategy to Achieve Online Clarity, Synergy, and Leverage? 2/03
• Study: Consumers Rely Heavily on Site Design to Gauge Credibility, 2/03
• Comfort in a Mouse Click: Hospitals Embrace e-Cards as ‘Low-Cost, High-Value’ Addition, 4/03
• Healthcare e-Tailing: It’s Not About Big Profits – Convenience, Branding, Comfort, and Other Factors, 5/03
• Study: Internet Becomes Nearly Universal Marketing Tool in Hospitals, But Uses, Analysis, and Monitoring Remain Limited, 5/03
• Make Sure Health Content Is Fit to Print, 5/03
• Real-Time, Interactive Online Communication: The Next Big Thing for Healthcare? 6/03
• Non-Patient-Focused e-Greetings Offer Branding Opportunity and Bring Consumers to Your Site, 6/03
• Ask the Expert: How Effective Are Online Surveys for Understanding Who Your Site Visitors Are and What They Are Seeking? 6/03
• Research Shows Demand for Live Assistance, Quality Data, Drug Information, 6/03
• Affiliate Programs: An Alternative to In-House e-Tailing, 8/03
• Tips for Negotiating Deals with Affiliates, 8/03
• Ask the Expert: How Important Is It to Integrate Our Online and Off-Line Identity? 9/03
• Borgess Health Alliance Tackles the Internet ROI Challenge, 9/03
• Online Class Registration and Payment System Reduces Costs and Raises Registrations Tenfold, 10/03
• Best-of-Breed Online Physician Directories Promote Ease of Use and Current Data – Second of a Two-Part Series, 10/03
• Cyber Communities Offer Unique Opportunity to Connect with Patients, 11/03
• Ask the Expert: Do We Need a Content Management System for Our Web Site? 11/03
• M.D. Anderson Patient Portal Improves Patient Care and Satisfaction While Generating Operational Efficiencies, 12/03

Technology

• Top IT Priorities: Patient Safety, HIPAA, Clinical Applications, 3/03
• Ask the Expert: How Will New Online Collaboration Software Applications Affect Healthcare Organizations? 5/03
• Live, On-Screen Nursing Service Offered to Ball State Students, 5/03
• Real-Time, Interactive Online Communication: The Next Big Thing for Healthcare? 6/03
• Health Plan Uses Advanced Voice Technology to Promote Preventive Care, 6/03
• Research Shows Demand for Live Assistance, Quality Data, Drug Information, 6/03
• Is Your Organization About to Embark on a ‘Turnaround’? What Are the Warning Signs, and How Do You Avoid Being a Victim? 7/03
• Multilingual Health Information Program for Seniors Launched by Michigan System, 7/03
• IT Disaster Planning: Much More Than Technology – Lessons from Empire BlueCross BlueShield’s 9/11 Disaster Recovery, 8/03
• Ask the Expert: Why Is the Electronic Personal Health Record Suddenly So Important? 10/03
• Healthcare System Introduces Multi-Functional Bedside Station to Differentiate Itself in Competitive Market, Improve Internal Processes, Enhance Patient Satisfaction, 11/03
• CD-ROMs: Effective Marketing and Fund-Raising Tools, 12/03
• DBCs: Downsizing the Technology, 12/03

Trends/Online Demographics

• Ask the Expert: What Will 2003 Mean for Healthcare and the Internet? 1/03
• Physicians and Emerging Information Technologies: 7 Key Market Trends, 1/03
• Marketing to Women on the Net: Key Insights, 2/03
• Top IT Priorities: Patient Safety, HIPAA, Clinical Applications, 3/03
• Study: e-Health Continues to Grow in Importance For Patients and Physicians, But Hospitals and Managed Care Companies Are Not Fully Capitalizing on Opportunity, 4/03
• Study: Internet Becomes Nearly Universal Marketing Tool in Hospitals, But Uses, Analysis, and Monitoring Remain Limited, 5/03
• Research Shows Demand for Live Assistance, Quality Data, Drug Information, 6/03
• Survey: IT Spending at Leading Managed Care Plans Surges, But Many Challenges Remain in Getting Consumers and Providers to Use Current Technology, 7/03
• Survey: Number of e-Health Seekers Plateaus. Is This Just a Brief Pause? 7/03

Usability of Web Sites

• Study: Consumers Rely Heavily on Site Design to Gauge Credibility, 2/03
• Make Sure Health Content Is Fit to Print, 5/03
• Ask the Expert: How Effective Are Online Surveys for Understanding Who Your Site Visitors Are and What They Are Seeking? 6/03

Web Site Reviews

• January Web Takes: Lehigh Valley Hospital and Health Network, Marianjoy Rehabilitation Hospital, Empire BlueCross BlueShield, 1/03
• February Web Takes: Carson Tahoe Hospital, Kidnetic.com, Guthrie Health, 2/03
• March Web Takes: Carilion Health System, Senior Navigator, Palo Alto Medical Foundation, 3/03
• April Web Takes: Holy Name Hospital, American Cancer Society, Vivius Inc., 4/03
• May Web Takes: Hamilton Health Care System, Covenant Healthcare, BioCritique, 5/03
• June Web Takes: Delnor-Community Hospital, Mercy Medical Center, The Wright Eye Center, 6/03
• July Web Takes: Abington Memorial Hospital, St. John Health, Humira, 7/03
• September Web Takes: Parrish Medical Center, Prairie Heart Institute/St. John’s Hospital, Lumenos, 9/03
• October Web Takes: Valley Health System, Memorial Hospital at Gulfport, Rogers Memorial Hospital, 10/03
• November Web Takes: HealthyOntario.com/Ontario Ministry of Health, Beaufort Memorial Hospital, Blue Cross Blue Shield of Massachusetts, 11/03
• December Web Takes: The Nebraska Medical Center, The Iowa Clinic, BreastCancer.org, 12/03

Web Tools

• Polling and Survey Tools Prove Popular and Valuable Features on Utah Hospital Intranet, 3/03
• Comfort in a Mouse Click: Hospitals Embrace e-Cards as ‘Low-Cost, High-Value’ Addition, 4/03
• Non-Patient-Focused e-Greetings Offer Branding Opportunity and Bring Consumers to Your Site, 6/03
• Ask the Expert: How Effective Are Online Surveys for Understanding Who Your Site Visitors Are and What They Are Seeking? 6/03

Women’s Health

• Marketing to Women on the Net: Key Insights, 2/03

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