Strategic Health Care Marketing newsletter provides marketing and business development guidance each month to its member subscribers. Many organizations have asked to receive specific guidance on their advertising efforts, which has led to this evaluation service.
Areas of review could include the following:
Print
Television
Radio
Outdoor
Yellow Pages
If you wish an evaluation of other aspects of your marketing, please see the page on our Total Marketing Evaluation Services.
Evaluations are conducted by a marketing professional with extensive experience in advertising. Analysis may also include review by an online consumer panel.
If you would like to discuss conducting a Strategic Advertising Evaluation for your organization, contact Mark Gothberg at healthcomm@aol.com or call him at 914/967-6741.
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Quality and patient satisfaction issues are hot right now. But pricing transparency may soon be even more important as consumers are forced by their health plan to be sensitive to price. |
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