We welcome the opportunity to publish articles that would be of interest to readers of our two print publications. Below you will find general guidelines and information on how to proceed. Please query first before submitting an article for possible publication.
Note that we do not have set editorial calendars for our publications.
If you have any questions or wish to discuss writing for us, please use the below contact form or contact:
Michele von Dambrowski, Publisher
Fields indicated by an asterisk ( * ) are required for submission.
Strategic Health Care Marketing covers all areas of marketing and business development in a wide range of health care settings — hospitals, medical group practices, health plans. Editorial focus is on strategies and techniques employed within the health care field and on relevant applications from other service industries. .
eHealthcare Strategy & Trends covers how to use the Internet and Internet technology to lower costs, improve customer service, build strong relationships with customers, and generate new business in a wide range of health care settings — hospitals, medical group practices, health plans.
Kinds of Articles/Style
News, interviews, profiles, opinion and commentary, advice and how-to. Preferred format for feature articles is the case history approach to solving problems. Crisp, almost telegraphic style ... articles range from 1,000 to 1,800 words in length.
Articles submitted by or for vendors must avoid being self-serving. An objectively written article on a successful solution of a health care provider problem holds greater credibility than an article that focuses on the company’s expertise or products.
There is no set editorial calendar.
All articles must represent original unpublished work.
Articles are due at least 45 days, and ideally 60 days, prior to the month of publication.
Strategic Health Care Marketing: Directors/Vice Presidents of Marketing, Public Relations, Planning in hospitals and health plans. Administrators in small hospitals, medical groups, and in other types of delivery systems. Marketing and advertising consultants and agencies serving the service sector of the health care industry.
eHealthcare Strategy & Trends: Directors/Vice Presidents of Marketing, Public Relations, Planning in hospitals and health plans. Also, Web managers and CIOs. Administrators in small hospitals, medical groups, and in other types of delivery systems. Consultants and agencies serving the service sector of the health care industry.
Most articles are written by marketing, business development, or Internet authorities and practitioners in the health care field. Experience writing for a business audience is preferred.