Order a Recording and Presentation Material from the

Special Live Audio Conference 
Held February 14, 2007

Tracking Tools and Effective Management Reporting for Successful Physician Outreach/Sales Efforts

        PLUS

Results of a National Survey and Insights from Leading-Edge Providers and Experts                        

What software do successful sales/outreach programs use to plan, manage, monitor, and optimize physician relations efforts? What features are most valuable? What do each of the off-the-shelf tracking packages offer, and how are organizations getting the most out of these systems? Can an organization easily develop its own tracking software? What types of reports are being generated, and how often are results shared with leadership?

This information-rich audio conference will provide answers to these and many other questions. You’ll learn how a select number of organizations are able to prove a solid return on investment. You’ll also discover how they are using results to fine-tune physician outreach and sales initiatives for future gains.

Sponsored by Strategic Health Care Marketing
A Health Care Communications' Information Resource

The results and implications of a national survey devoted to tracking tools and management reporting for physician relations efforts. This extensive survey on tracking sales and outreach efforts was just completed in November by Strategic Health Care Marketing in conjunction with Corporate Health Group, a company that specializes in physician relations and outreach/sales.

You will get data for benchmarking your own program tools and reporting, learn details about off-the-shelf tracking and contact management programs, and understand how organizations want sales tools to manage other physician strategy functions. You’ll also receive information about the initiatives of leading-edge organizations in generating successful sales/outreach efforts.

How OhioHealth, a nationally recognized, not-for-profit health system, developed a homegrown contact management system that uniquely meets the needs of a sophisticated physician relations department. Following a business model similar to that of the pharmaceutical industry, the Columbus, OH, system has created a comprehensive database that provides physician profiles and facilitates planning, call reporting, and expense tracking.

How a Philadelphia-area organization investigated various off-the-shelf sales tracking programs and customized selected software to meet its specific needs. Crozer-Keystone Health System has continually fine-tuned the program to meet changing requirements and to help the physician liaison group deliver strong value to the organization. An extensive training program has been a key factor in effective use of the tracking system.

WHO SHOULD ORDER

This special audio conference will benefit anyone who’s interested in boosting revenue, proving results, and leveraging outreach efforts for greater gains.

• Physician Relations, Sales, and Service Directors
• Marketing and Planning Executives
• Business Development Directors
• Service Line Managers
• Operations Executives

• Financial Officers

SPEAKERS

• Suzanne Dewey, Associate, Corporate Health Group – Northeast
  
• Allison McCarthy, Managing Consultant, Corporate Health Group – Northeast
  
• A. Troy Miller, Manager, Strategic Planning, OhioHealth
  
• Kathy Scullin, Vice President, Marketing, Crozer-Keystone Health System
  
• Kurt Stull, Director, Physician Relations, OhioHealth

WRITTEN MATERIAL

Audio conference attendees will receive written presentation materials and a copy of the national survey results. You will also get an valuable reference document -- "Physician Tracking System Vendors + Checklist."

Click Here to Order