What’s hot in strategies to market physicians? Hear details of successful hospital-led programs to promote employed and community physicians.

Special Live Audio Conference –
Thursday, June 24, 2010
Bring your whole team for one low price!

Marketing Physicians and Driving Hospital Revenue
Plus Results of National Survey on Physician Marketing Practices

More and more hospitals today are employing physicians – primary care doctors as well as specialists. What strategies and tactics are they using to effectively promote these physicians to consumers as well as referring doctors? At the same time, how are they responding to the needs of independent, medical staff physicians for promotional support?

In this new audio conference, you will learn how leading organizations promote their physicians online and offline. You’ll get insights from a new national survey of 300 hospitals on their physician marketing practices. Learn what departments are involved in physician support. Find out what strategies and tactics – from online physician directories and video profiles to TV advertising and facilitation of doctor-to-doctor personal communication – pay the highest dividends. Get information for benchmarking your own support programs.

Includes coverage of:

* Results and insights from a national survey of more than 300 health care organizations. * A Wisconsin health system’s three-pronged effort to market physicians in a highly competitive market. * Efforts by a Nebraska children’s hospital to boost key service line volume and support physician practices. * The online initiative of a New Jersey community-based health system.

The 90-minute audio conference includes time for questions and answers.

Learn more and order.