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Webinar Conference

Profit from insights, strategies, how-tos, and more from branding experts

New Webinar
Thursday, April 24, 2014

Developing a Unified Brand for Today’s Health Care

The health care landscape is changing dramatically. No longer can health care providers succeed as a loose confederation of entities and relationships, or have a poorly defined, undifferentiated brand position and image. Today’s health care environment rewards integration, efficiency, a clear identity, and strong, meaningful core values that are understood and resonate with both internal and external audiences.

Health care marketers are becoming chief integration officers, orchestrating the many brand touchpoints to speak with a unified voice. They are going beyond names and logos to ensure the brand experience lives up to the brand promise and is aligned with the organization’s business strategy. This special webinar will provide you with a step-by-step process to assess your brand’s strengths, weaknesses, and validity for the future. You will learn how to understand key drivers of consumer preference, secure leadership support and buy-in for a branding evaluation, and execute the key components that go into building a great health care brand.

Is your organization considering re-branding because of an acquisition, joint venture, merger, or a new strategic direction? Or is there just the need to communicate a more coordinated and consistent message throughout the organization and with the public? Whatever the case, you will benefit from this webinar’s practical advice.
The program will cover:

* The latest trends in health care branding and best practices for developing a re-branding program. * Yale New Haven Health’s journey to align its brand strategy with a new business vision. * How a large health system created a unified brand and its positive results.

This 90-minute program includes time for questions and answers.

Learn more and order.


New Webinar
Held Wednesday, March 26, 2014

How to Use Analytics to Drive Marketing Decisions and Service Line Success

Measuring the value of your marketing programs and fine-tuning executions to maximize effectiveness and minimize costs have never been more important.

This special webinar will provide you with a clear understanding of how to use marketing analytics. It will give you detailed guidance on how to use analytics to craft your marketing messages, employ the most appropriate marketing channels in both digital and traditional forms, and target audiences more precisely to optimize your results and ROI. Most important, it will take a topic that can be very complex and make it simple and understandable.

You will hear real-world examples on how to use analytics to boost marketing performance and enhance business intelligence. If you have just started to use Google Analytics, are ready to move to advanced analytics, or are already invested in sophisticated analytic tools, you will benefit from this webinar.

The program provides in-depth coverage of:

*The Ins and Outs of Google and Other Analytics. *Ten Advanced Google Analytics Tools Used by a National Healthcare Organization. *How an Ohio Health System Employed Analytics to Significantly Drive Growth of Its Orthopedics Services.

This 90-minute program includes time for questions and answers.

Learn more and order.

Did you know?
Quality and patient satisfaction issues are hot right now. But pricing transparency may soon be even more important as consumers are forced by their health plan to be sensitive to price.
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